COMING TO THE EAST CUT IN FALL 2024!
In San Francisco, it is not only our technology that is cutting edge, but our public art as well. East Cut Electric is a nightly light projection featuring work from award-winning artists, illuminating the stunning brutalist PG&E substation on Folsom St.
Launching in Fall 2024, this project is part of a broader plan to reenergize downtown San Francisco by enhancing its existing beauty and embracing its unique culture. The projected artwork will change every quarter, affording the opportunity to showcase multiple artists in one digital mural.
East Cut Electric is part of The East Cut CBD’s Street Life Plan projects, which were developed strategically through various community outreach efforts and public meeting approvals.
Q4 2022: Project Initiation
The East Cut team began collaboration with PG&E and A3 Visual to establish a vision and execute a development and fundraising plan for a 3-D light projection onto the PG&E Substation at 425 Folsom St. The East Cut then began seeking fundraising avenues, including grants and other donations.
Q4 2023: Funding Awarded
The East Cut was awarded $148,750 through the City’s Community Challenge Grant program and allocated $112,750 toward the project.
Q1-Q2 2024: Creative Decision Process
The East Cut conducted community surveys to name the project. “East Cut Electric” was chosen. A3 Visual scouted digital artists and selected Jeff Dobrow to design the projection.
Q3-Q4 2024: Final Approvals and Installation
The East Cut entered into contract with A3 Visual to obtain projectors and projector housing. The project is to be approved by the SF Arts Commision Visual Arts Committee and the full SF Arts Commission in the coming months, for an expected unveiling ceremony in October 2024.
Acknowledgments
Many thanks to our partners that have made this project possible:
Contributors:
Community Challenge Grants
Office of Economic and Workforce Development
PG&E
Nancy & Christopher Meyer
Partners:
Related California (The Avery)
A3 Visual
